Natural candy line aims to replace “artificial junk” with healthier alternatives in classic flavors
I frequently tell people that I’m not a huge fan of candy. Since switching to a plant-based diet, this is largely true. I don’t crave sweet things very often or feel the need to have them if I find a sale on a flavor I used to enjoy. However, I must admit that making such a sweeping statement is a bit of a fib. There are some candies that I do love (like root beer DumDum pops) and miss (like Sour Patch Kids), but don’t eat because my body doesn’t tolerate the artificial ingredients. Even if it did, I wouldn’t want to be putting those things in my body.
That’s why I’m super-excited about CleanCandy®. The brainchild of the trio behind NaturalCandyStore.com, CleanCandy is a whole new kind of hard candy–one made without artificial colors, flavors or sweeteners. It’s vegan, gluten-free, safe for people with allergies and uses only fair trade sugar. You can read the official press release below or head right on over to the CleanCandy Kickstarter campaign for the full scoop–and a chance to be one of the first to get your hands on CleanCandy®. The campaign only has five more days to go, so if you’d like to contribute, now’s your chance!
If the campaign reaches its goal, CleanCandy® will go right into production (and you’ll never see me again, because I’ll be too busy swimming Scrooge-McDuck-style in a vault full of root beer and chocomint).
UPDATE: CleanCandy made its goal and is now available through Natural Candy Store! Go grab some, seriously.
Candy Dish Makeover!
NaturalCandyStore.com Introduces First Hard Candies Made With Fair Trade Sugar Via “CleanCandy” Kickstarter
May 20, 2015 – Surprisingly—despite the wide availability of other certified fair trade products like coffee and cocoa—there are no fair trade candies (non-chocolate) on the market, even though sugarcane is an important fair trade crop. That’s why the founders of online retailer NaturalCandyStore.com created CleanCandy®, the first brand of hard candy to use fair trade sugar.
Also vegan, organic, gluten-free, non-GMO, dye-free, kosher, allergy friendly, and made in the USA, CleanCandy® is sugar gone good—better for those who produce the sugar, better for those who eat it, and better for the environment.
“Sugar gets a bad rap often because of the company it keeps—regular hard candy is basically sugar loaded with artificial colors, artificial flavors and corn syrup,” said Dawn Van Hee, co-founder of NaturalCandyStore.com along with Irene Nelson (her sister) and Molly Hamaker (their mom). “With CleanCandy® sugar gets better friends in natural colors, natural flavors and organic brown rice syrup. No more guilt by association!”
CleanCandy® is now raising funds through a Kickstarter campaign for its first production run this summer which will include an assortment of seven classic flavors: Root Beer Float, Lemon Drop, Watermelon Wheel, Peppermint Swirl, Orange Slice, Butterscotch Button, and Chocomint.
Within the first five days of the campaign, CleanCandy® raised more than 35 percent of its 20K target and earned a coveted Kickstarter Staff Pick. Starting at $12, various sponsor rewards are available— from CleanCandy® mixes and single flavor packs to the “Clean Up A Candy Dish” package and an option for giving CleanCandy® to the school, church or organization of choice.
“We envision our CleanCandy® assortment replacing the artificial junk in candy dishes and on reception desks across the country—at doctors’ offices, restaurants, hotels, schools, and homes,” said Van Hee.
The CleanCandy® Kickstarter is running through June 15, 2015. For more information, contact Dawn Van Hee at firstname.lastname@example.org or (925) 288-1709.